Healthcare Delivery Organization (HDO) Innovation Lifecycle Ontology (ILO) - HDO-ILO

Do you build products, services, or solutions for healthcare delivery professionals, hospitals, or physician practices? This is a questionnaire that helps us write independent articles about how to build repeatable processes for successful deployment of solutions into healthcare ecosystems.

Your answers will help the community understand solution builders’ challenges and how to overcome them. If you are interested in an interview, please email us at innovator-interviews@medigy.com.

We will publish your inspiring stories on Medigy.com and make them available as content you can use in your customer outreach campaigns.

Q1. Among the many lessons highlighted during the COVID-19 pandemic is the fact that Practice and Operations Management requires insight, visibility and predictability to truly optimize the way we perform in a complex and ever-evolving landscape. What does one truly mean when it comes to Practice and Operations Management in the healthcare industry?

Q2. Your company deals in two major domains of healthcare industry: [Name the topics]. How does it keeps itself at the forefront in comparison to its competitors? To be more specific what is the key strategy for the company when it comes to the innovation lifecycle of its services?

Q3. How do you ensure that you’re building products, features and offering services that your buyers are willing to budget for and purchase? As you know there are many great ideas in healthcare but HDOs are far more discerning with the amount of noise in the market so how do you convince your customers that your products and services are going to meet their needs? How do you determine the needs well enough to know that buyers will care about what you’re offering?

Q4. Reports show that many digital health tools for patients often have the opposite effect and pose enormous usability challenges, often disrupting patient-clinician relationship and leading to interoperability complexity, template misalignment with practice operations, etc. just to name a few. What do you think is the root cause of these upcoming challenges with tech implementation in a hospital system? Do you think innovators and hospitals can address these challenges through a disciplined process of pursuing innovation?

Q5. How do you convince your customers that your products and services will meet their expectations? Most hospitals don’t believe in opinions. They need evidence. What kinds of evidences do you need to support your claims in order to convince their senior staff for a disciplined process of innovation purchasing?

Q6. Generally, in the months and years following technology implementation, providers realize that the system no longer meets their needs as the healthcare spectrum evolves, imposing changes such as federal regulations, meaningful use, mergers and acquisitions, improved technologies and expectations, shift to value-based care, that require modifications to the tech / platform. What is your strategy to stay toe-to-toe with the industry demands and how do you evolve according to patient needs?

Q7. If one thing in healthcare is an unwavering constant, it is that patient health is, and always will be, the top priority for any hospital. It’s the truest indicator of success and for good reasons. But to ensure that goal is consistently met, healthcare organizations of all sizes need to be active in how they manage and optimize their revenue cycles. RoI is important. What is your insight on how can an organization better position its revenue capture and also, how can they build a solid financial foundation for continued profitability long-term?

Q8. Based on your understanding of the industry, which product categories or services do you or your competitors offer that can help HDOs generate or capture more revenue directly (not indirectly, but directly)?

Q9. Are there any upcoming regulations in either the USA, Europe, or your other markets that will help convince HDOs that buying your products / services would improve their ability to meet those regulations? For example, major information unblocking regulations are being mandated later this year – how would your products/services help HDOs meet or exceed those regulations?

Q10. How could your offering profile pages allow you to capture leads, schedule demos, share case studies, or conduct other sales activities to move buyers through your sales funnel?

Q11. What kinds of social proof and reviews do you like as evidence for you that would help people move through the middle of the funnel as an innovator? Social proof such as endorsements, crowd reviews, testimonials, number of shares, views and schedule demos, etc can have a huge impact on purchase decisions.

Q12. How do you create and distribute your new product announcements or other press releases and marketing collateral to your customers – does that differ at the top of your funnel for leads vs. the middle of the funnel for scheduling demos / supplying ROI case studies / etc.? How do you convey your press announcements for customer wins and other recognitions?

Q13. How much has online ratings helped you in communicating your innovation better to customers?