Improving Digital Patient Engagement During COVID-19: Geisinger’s Evolution

Although it was a priority for many healthcare organizations even before the COVID-19 pandemic, industry leaders have had to ramp up the frequency in which they leverage various digital channels to continue engaging healthcare consumers and earn loyalty during the health crisis.

One such organization that has made real progress in its digital engagement strategies is the Danville, Pa.-based Geisinger. The 12-hospital health system’s vice president of digital engagement, Sarah Sommer, recently discussed how digital engagement strategies have changed during the pandemic, which digital tools are being leveraged successfully, and the lessons learned around consumerism that can be applied to a post-COVID world.