Medical Subject Headings (MeSH): Product Line Management

Product line management in healthcare refers to the strategic planning and decision-making process for a specific set of healthcare products or services. It involves the following steps:

Market research: Understanding customer needs, competitive landscape, and regulatory environment.

Portfolio analysis: Evaluating current products and services, determining areas for improvement or expansion.

Product development: Designing, testing, and launching new products or services.

Pricing and positioning: Determining pricing strategy and marketing positioning for each product or service.

Life cycle management: Monitoring product performance, making adjustments as needed, and discontinuing under-performing products.

The goal of product line management in healthcare is to improve patient outcomes and maximize profitability for the organization.

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      Published Jan 1, 2022 Product Line Management

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