Published by
@ShahidNShah
@ShahidNShah
Marketing in healthcare refers to the process of promoting and selling healthcare products, services, and ideas to patients, healthcare providers, and other stakeholders. It involves identifying and understanding the needs of the target audience and developing strategies to meet those needs.
Marketing in healthcare can include a wide range of activities, such as:
Branding and identity: Developing a strong brand and identity for a healthcare organization or product to help differentiate it from competitors.
Advertising and promotion: Using various media channels, such as television, print, and digital, to reach potential customers and promote healthcare products and services.
Public relations: Building and maintaining relationships with the media and other key stakeholders to promote the organization and its services.
Sales: Developing and implementing strategies to increase sales of healthcare products and services.
Market research: Conducting research to better understand customer needs, preferences, and behavior.
Customer service: Providing excellent customer service to help retain current customers and attract new ones.
Digital marketing: Utilizing digital platforms, such as websites, social media, and email marketing to reach a wider audience and engage with patients and other stakeholders.
Marketing in healthcare plays an important role in promoting healthcare products and services and raising awareness about important health issues. However, it’s important that healthcare marketing is conducted in an ethical and responsible manner, ensuring that the information provided is accurate, evidence-based, and in line with regulations.
According to a new Future Market Insights study, the medical coding industry is anticipated to reach a valuation of $6.7 billion in 2023 and climb to $15.3 billion by 2033 at a CAGR of 8.6% over the ā¦
Posted Apr 5, 2023 Medical Coding Marketing
Using its cloud-based Converged Quality solution, QSI-XLĀ®, for quality measurement, reporting, and improvement, customers of Inovalon, a leading provider of cloud-based software solutions empowering ā¦
Posted Dec 12, 2022 Health Plans Marketing
December 8 to December 9, 2022
Montreal, Canada
Years ago, we went shopping for dental practice marketing software and found two mediocre ways to go. Option one: buy a bunch of disconnected tools for each part of the patient journey. Option two: ā¦
Published Oct 14, 2022 Dental Care Marketing
Last Updated
In 2021, the U.S. virtual visits market was valued at over $5 billion. Around $250 billion in healthcare spending could be saved by using virtual care, which in turn, lead to high adoption of virtual ā¦
Posted Aug 7, 2022 Marketing Virtual Visit Telehealth
Like most cash-strapped startups, Ruth Health began leveraging social media to advertise the company. But the content proved āoffensiveā to those platforms: Early in 2020, Instagram took down a post ā¦
Posted Aug 6, 2022 Marketing FemTech Social Media
EvoHealth offers a Radiology Information System (RIS) solution for each step in the process of a radiology test from the incoming referral through to the patient registration and each component of the ā¦
Published Jul 8, 2022 Analytics Marketing
Last Updated
Telehealth Market research report provides the precious and actionable market insights that prove to be important when it is about creating sustainable and profitable business strategies. Data Bridge ā¦
Posted Jul 6, 2022 Technologies Marketing Telehealth
Connecting innovation decision makers to authoritative information, institutions, people and insights.
Medigy accurately delivers healthcare and technology information, news and insight from around the world.
Medigy surfaces the world's best crowdsourced health tech offerings with social interactions and peer reviews.
Ā© 2024 Netspective Foundation, Inc. All Rights Reserved.
Built on Nov 1, 2024 at 1:10pm