How Vertical Commercial Optimization Platforms Help Pharma Companies Do Omnichannel Marketing Right

In a world full of options, companies need to compete on every prospect and existing customer. As the number of potential channels to reach customers increases, companies need to build strategies for interacting with the right customers, through the right channels, at the right time and with the right messages. Omnichannel marketing has emerged as an effective and efficient means for optimizing this customer engagement. However, while omnichannel is far from being simple in any industry, it raises unique challenges in the pharmaceutical industry. Some of these challenges stem from the nature of sales and marketing in pharma, where others stem from data limitations, process characteristics and regulations.
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