Evaluating Clinical Utility of Medical Devices, Diagnostics & Therapeutics with Conjoint Analysis/Clinical Vignettes

Incorporating healthcare providers’ perspectives in the clinical development process is important for delivering medical devices, diagnostics and pharmaceuticals with high levels of clinical utility. Well-designed healthcare preference studies with vignette-based profiles can demonstrate clinical utility in a cost-effective, time-efficient and robust manner. These studies address many questions for innovators planning to launch successful products. In this webinar, the speakers will discuss the methods used to demonstrate the clinical utility of medical products, and will explain how preference studies, such as conjoint analyses with physician survey data, fit into the armamentarium of techniques used to generate clinical utility evidence. They will provide an overview of conjoint analysis and describe the process of conducting a conjoint analysis study.

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