The ‘Frankenstein’ App Problem: 3 Reasons Hospital Apps Fail + 3 Tips for Success

For healthcare organizations, delivering an outstanding patient experience, boosting loyalty and driving revenue growth is a dream combination — and having the right mobile and digital strategy plays an important part in achieving it. 

However, the healthcare technology landscape is plagued by digital apps that offer only single point solutions, such as appointment scheduling or wayfinding, that are of limited value to users. Today’s healthcare consumers want care experiences to mirror the tech-driven experiences they encounter in most other aspects of their life.

During a Gozio Health-sponsored featured session at Becker’s Patient Experience + Marketing Virtual Event in February, Joshua Titus, CEO of Gozio Health, discussed why hospital mobile apps often fail and offered strategies to reverse this trend by delivering critical features in intuitive, user-friendly ways.