Four Best Practices for Your Annual Wellness Visit (AWV) Engagement Campaigns

Nearly half (45%) of all Medicare beneficiaries have four or more chronic conditions, making the prevention, management, and treatment of those conditions critical to both health outcomes and healthcare spending. Unfortunately, many Medicare and Medicare Advantage (MA) recipients are not aware that they are eligible for an initial preventive physical exam (IPPE) in their 65th year and an annual wellness visit (AWV) every year thereafter. 

Since these wellness visits are annual, healthcare organizations see the greatest results when the campaigns run annually as well. Some organizations have launched these campaigns in the New Year, when people are thinking about healthy goals and improving behaviors; others have aligned their launch to Medicare Open Enrollment, to ensure patients get the maximum benefits from their coverage. Most importantly, AWVs gain the most traction when the campaign is “Always-On”.