Creating a Personalized Experience for Patients

COVID-19 is proving that everyday factors can make a big difference in a person’s current and future risks and needs, along with the type of support and preventive actions essential to their total wellbeing. Yet, most providers do not have access to the necessary data. Providers need to look beyond clinical information and leverage consumer data, including social determinants of health (SDoH), which are socioeconomic factors and health behaviors that drive 80% of a patient’s health outcome, to better understand their patients.

Once the data is ingested, analyzed, and organized, clinical and consumer data can be combined to create a master patient index, meaning one record for each person providing the 360-degree view of the patient. This can give providers a granular understanding of the individuals in their market and the population as a whole. Again, without this breadth and depth of data, it is challenging to derive useful insights.