Is Your Patient Experience on the Rocks? These Practices Might Be to Blame

While negative experiences can drive patients away, positive experiences can engage lifelong patients who refer their friends, family members, and neighbors. For healthcare providers, that means communicating with patients even when they’re not in the office for an issue or checkup.

In general, the impact of technology in healthcare has been positive. With automation, machine learning, and cutting-edge technologies, many providers have made tremendous advancements in the level of service they’re able to provide patients. But that dependence on technology can also cause providers to rely too heavily on machines at the expense of human connection.

A successful patient interaction must have a healthy balance of both. Take advantage of automation, but make sure patients can also communicate with a member of their patient bill care team when they need help. That way, technology becomes an asset to augment the patient experience — not a distraction from it.