Health Systems’ Telehealth Strategies Shifting as Pandemic Winds Down

During this shift from a nice-to-have to a must-have, Ochsner Health had to transition its telehealth plan to an “and” strategy. This means the health system is approaching innovation comprehensively, looking to buy and build the platforms and capabilities that will help differentiate the system’s telehealth program from its competitors.

“It’s reinvent and optimize and sustain and think about the change management that still needs to happen [with our telehealth services],” Humbert said.

This “and” strategy will guide the health system going forward, especially now that the health system will have to figure out how to sustain the momentum behind telehealth rather than keep up with the exponential demand seen last year.