How Hospitals Can Build Trust and Bolster Patient Experience Through Data and Insights

In any industry, the systems created to enhance customer experience are in orbit around a singular premise: trust. In healthcare, trust is foundational to patient experience, yet it is still largely ignored in our conversations about healthcare transformation. In order for patients to feel confident in the care they are receiving and for a great patient experience they need to trust their care providers. It’s an endemic challenge across healthcare as patients deal with a widening nebula of care providers both traditional and virtual using different modalities of communication for each. 

The decentralization and democratization of healthcare mean that patients are able to choose where and how they receive their care. But in the introduction of so many options for meeting your healthcare needs, it’s no wonder that some patients feel a waning level of connection and sense of trust with their providers. So that means it’s incumbent upon providers to earn that trust showing patients that they are heard, listened to, and most importantly, known.