How New Technologies Create Opportunity for Healthcare Providers

The pandemic has accelerated the digital patient experience, forcing healthcare organizations to ramp up capabilities for telehealth, artificial intelligence-powered chatbots, and remote home monitoring.

In doing so, the pandemic renewed momentum for services that, in the recent past, weren’t necessarily a priority area for growth. Safavi points out that the uptake of digital healthcare services had slowed just prior to the pandemic, primarily as a result of poor digital experience, patients’ trust level with virtual care, and poor integration into care delivery systems.

Among the most important shifts that healthcare organizations need to make is improving the consumer-facing user experience — the “digital front door.” It’s a key component but one that, as Safavi notes, there wasn’t time to refine during the height of the pandemic.