6 Strategies for Effective Healthcare Marketing in a Post-COVID World

The idea of returning to pre-COVID conditions is becoming less plausible by the day. Nearly every business model has had to transform seemingly overnight, and hospitals and health systems are center stage in the must-see, real-time drama that will leave permanent fingerprints on the way we promote, deliver, and finance healthcare for years to come.

As the champions of customers across the organization—including patients, physicians, employees, and other constituents—marketers are pivotal to this paradigm shift. 

Here are six strategies marketers can implement now to sustain their organizations in the short term, and to proactively assure consumers of safely returning to a healthcare setting, meet pent-up demand, and drive growth in the period following the pandemic and beyond.