How to Integrate Your Digital Ecosystem to Improve Patient Experience

The pandemic has had a part to play in patient expectations. Telehealth and web chats suddenly became a bigger part of routine care. The bar was raised in both services and ease-of-use. Improving patient experience through digital ecosystems can elevate both of these objectives, by focusing on meeting the needs of the marketplace and delivering more personalized touchpoints, informed by data.

Coming at the patient experience challenge from a marketing mindset can be transformative. Marketing specialists are experienced at the kinds of initiatives — customer experience, website design, partner integrations, personalization strategies, contextual services — that enhance patient satisfaction. Marketing is strategic but also tactical, focused on achievable results.

Every ecosystem improvement initiative begins with a present state assessment and review of goals. Technology audits often reveal opportunities for efficiency; in many cases organizations haven’t taken full advantage of existing platforms they’re already paying for.