How to Improve Your Virtual Patient Experience

The adoption of telemedicine is shifting into hyper-drive, with virtual healthcare interactions on pace to top 1 billion by year’s end. When we surveyed hundreds of healthcare marketers about which projects they are planning post-COVID-19, telemedicine was the top response, with 50% saying it is a major upcoming initiative. The changed focus is necessary, but healthcare providers are finding that virtual visits are far different from in-person care.

New information, best practices and skillsets are now needed for communicating with patients across a video screen, from miles away. Here are practical considerations to share with physicians and staff that are starting to engage in telemedicine for the first time.