Guiding Consumers From Digital Front Door to Conversion

The most effective healthcare marketers own the patient experience. It begins with the consumer’s first interactions through search and social media and continues with exposure to online ratings and reviews, through to goal conversions and access to care.

Strategy leads at Binary Fountain and True North came together for a webinar offering strategic tips on how to power the consumer journey by combining content, reviews and SEO tools. Ultimately, we look to equip healthcare marketers with content and reputation management strategies that create a frictionless online experience. They discuss ways to use marketing content and reviews to turn prospects into patients through strategic calls to action. Plus, they show you how patient feedback data can inform your listings and reputation strategy.