Standard Occupational Classification (SOC): Marketing and Sales Managers

Marketing and sales managers in the healthcare industry are responsible for promoting and selling healthcare products or services to a variety of audiences. This can include patients, healthcare providers, insurance companies, and other stakeholders. They may develop marketing campaigns, create marketing materials, conduct market research, and analyze data to determine the effectiveness of marketing efforts. Marketing and sales managers in healthcare often work to build brand awareness and differentiate their organization from competitors. They may also work to educate the public about healthcare issues and the benefits of their organization’s products or services.

In addition to marketing responsibilities, sales managers may also be responsible for managing a team of sales representatives and helping them develop sales strategies. They may also be responsible for setting sales goals, analyzing sales data, and identifying opportunities for sales growth.

Both marketing and sales managers in healthcare may work for hospitals, medical practices, pharmaceutical companies, and other healthcare organizations. They may also work for consulting firms or marketing agencies that provide services to the healthcare industry.