Standard Occupational Classification (SOC): Advertising and Promotions Managers

Advertising and promotions managers in healthcare are responsible for developing and implementing marketing strategies to promote healthcare products and services. They work in a variety of healthcare settings, such as hospitals, clinics, pharmaceutical companies, and medical device manufacturers. They play an important role in helping healthcare providers and companies reach and communicate with their target audiences.

Some specific responsibilities of advertising and promotions managers in healthcare may include:

Identifying target audiences and developing marketing strategies to reach them

Managing budgets and allocating resources for advertising and promotional campaigns

Developing and implementing advertising and promotional campaigns, including print, digital and broadcast ads, social media marketing, and events

Collaborating with other departments, such as sales and research, to ensure that marketing efforts align with overall business goals

Conducting market research and analyzing data to inform marketing decisions

Staying up-to-date with trends and regulations in healthcare marketing Advertising and promotions managers in healthcare must be aware of the regulations and laws regarding healthcare promotion, such as the FDA’s guidelines for drug and device promotion, to ensure that their campaigns are accurate and not misleading. They play an important role in building brand reputation and promoting healthcare products and services.

Overall, advertising and promotions managers in healthcare are responsible for developing and implementing marketing strategies to promote healthcare products and services. They play an important role in helping healthcare providers and companies reach and communicate with their target audiences, and in building brand reputation.