Published by
@ShahidNShah
@ShahidNShah
Stakeholders across the healthcare continuum often believe in technology driven innovations to achieve patient engagement objectives. Whilst this is partly true, and that technology forms just one part of the innovation adoption equation, the truth is that the aspect of psychology is widely ignored. Both patients cared for and the frontline decision makers at HDOs are neglected when it comes to evaluation of innovations. This negligence leads to failure in innovation adoption and is a result of ignoring the behavioral science aspect. Reconciliation of psychological tendencies along with the attention to detail to the technological framework, can increase the success rate of adoption for any innovation.
From a behavioral science standpoint, trying to influence frontline decision makers into adopting a technology requires tapping into their needs and understanding challenges from their perspective. To make adoption of any innovation successful it involves guidance by evidence driven behavioral science strategies and user centered principles
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