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Gartner: Reputation Management

Reputation management is the practice of monitoring and influencing the reputation of an individual, organization, or brand. In the context of healthcare, reputation management is important because the reputation of a healthcare organization can have a significant impact on its ability to attract and retain patients, as well as its overall success. Healthcare organizations can use reputation management techniques to monitor and respond to feedback and reviews from patients, address any negative perceptions or concerns, and promote their achievements and successes. By proactively managing their reputation, healthcare organizations can help to build trust and credibility with patients and other stakeholders, which can ultimately lead to better outcomes and a stronger business.

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