Gartner: Content Analytics

Content analytics refers to the group of technologies that processes the digital content and user behavior in engaging with the content, such as articles, news sites, social network discussions, blogs, etc. to answer specific questions. These solutions may offer metrics such as outbound clicks, search rankings, page views and shares, analysis of the content’s effectiveness, etc.

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Built on Dec 24, 2024 at 4:05am

Gartner: Content Analytics

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Gartner: Content Analytics

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