Best Use of Media Relations (Health IT)

The Bizzell Group - The small marketing team at Yale New Haven Health transformed their website, created over 40 pieces of new content and managed live, virtual events on their social media platforms to give patients and the general public accurate, up to date information on COVID-19.

The Best Use of Media Relations Award recognizes the effective and creative use of media relations to execute or support a public relations campaign. Nominations should include a detailed outline of the media aspects of the PR campaign as well as relevant assets sent to media outlets, earned media stories that resulted, and relevant success metrics.

Best Use of Media Relations (Health IT) - HITMC Awards

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