8 Top Pharma Trends In The Digital Health and AI Era

n the midst of the digital health era, the pharmaceutical industry has been experiencing a rapid evolution. Thanks to the new paradigms that novel healthcare delivery approaches and digital health technologies have brought about, pharma companies need to adopt new strategies and consider new investment opportunities to stay relevant in the ever-evolving healthcare landscape.

In this article, we cover 8 major trends for pharma companies to consider in the digital health era. We rank them based on their return-on-investment (ROI) and return-on-vision (ROV). The latter is particularly relevant in this era considering its rapid rate of evolution. 

To better appreciate the importance of ROV, we can consider the Apollo program. While it was focused on space exploration, the endeavour has resulted in a multitude of spin-off products across various fields. In the healthcare sector, those spin-offs range from medical imaging to innovations in dental care.