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Transforming Patient Care: The Power of Digital Health Apps
The use of digital applications within healthcare is growing, and there looks to be no signs of it slowing down. An average of nearly one million digital health apps were downloaded in 2023, up 42% from 2019.1 This was even higher in areas such as blood pressure monitoring and cardiovascular health, which saw a staggering growth increase of 500% from 2019 to 2023.1Digital health apps are not just being used by private individuals, but are changing the way healthcare is delivered. Since 2020, physicians in Germany have been able to prescribe approved digital applications2 to support the management of a range of conditions such as endometriosis, diabetes, and depression.3 In the UK, according to a survey by the Organisation for the Review of Care and Health Apps, 60% more doctors recommended digital health apps to their patients in 2023 than in 2022, and 68% of people agree that digital health apps should be used within the NHS.3
Medigy Insights
One area of digital health that has seen phenomenal growth is the female technology (FemTech) market as women increasingly demand practical products and solutions to support their health needs. In addition to providing individual women with key insights that allow them to better manage their health and well-being, these products help to provide real-time, real-world datasets on women’s health. As a result, researchers are gaining crucial insights and understanding in an area where there is historically an egregious lack of data.
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