Improving the health of healthcare: Charting the path to patient-centered communications

Outlining the steps to create patient-owned care journeys.

Ask anybody who’s interacted with the U.S. healthcare system about their relationship with healthcare, and they’ll probably describe themself as a recipient of care.

Why is it that patients don’t feel as though they’re owners of their care journey? What if we could empower and enable them so they do, instead of viewing themselves as passive recipients of care, a single patient among countless others?

It’s long been the goal of patient engagement to create and enable these kinds of patients, and pioneering solutions like patient rounding and outreach have gone a long way to narrowing the gap. But while transformative at the time, these engagement tactics were sometimes siloed and fell short of delivering on a vision of communications that truly put the patient at the center.

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