What the Medical Supply Industry Can Learn from the Marketplace Revolution

Key lessons from the retail industry that healthcare supply chain leaders need to adopt in order to move their model forward. The retail sector has seen significant change throughout the years as a result of innovation and disruption in order to suit the growing demands of a larger consumer base. However, not all industries have evolved to meet the expectations of consumers, most notably healthcare. To better serve customers, the healthcare supply chain in particular needs to go beyond its outdated foundation. According to the U.S. Census Bureau, the U.S. has experienced exponential growth in retail over the past 20 years. The healthcare supply chain must also adapt a new paradigm. In order to demonstrate increased efficiencies and customer experiences, a technology-integrated approach has been tested in the retail sector.