Digital Marketing Trends To Watch In 2023 During An Unpredictable Economy

In addition to the Covid-19 pandemic, recession discussion is currently in the news, and there are conflicting views on the future of the economy and how things will turn out. There is a lot for B2B marketers to be financially cautious of as they work to expand their company and create new sales prospects, especially when you take into account high mortgage rates and rumours of real estate bubbles. Focusing on client retention is, in my opinion, the single most crucial action that firms can take while dealing with a shaky economy. Digital marketing, communications, and a focus on customer success initiatives come first. By 2025, "80% of B2B sales interactions between suppliers and customers will occur in digital channels," according to a Gartner prediction from 2020.