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Even in a turbulent economy, investors and buyers claim that pharma-related innovations are piqueing their interest. Pharmaceutical corporations are prepared to invest in clinical trial technologies and digital therapies even though the digital health ecosystem anticipates a significant reset in 2023. Additionally, payers and retail businesses like CVS and Walgreens are interested in pharma-related technologies. According to experts, all of this could create a significant opportunity for both investors and businesses involved in digital health. According to Dr. Sunny Kumar, a partner at the venture capital firm GSR Ventures, "One market that is still keen to spend is pharma, particularly on the clinical trials sector." The Digital Health Business & Technology database shows that businesses that specialise in digital health trial technology have raised close to $165 million this year across nine agreements.
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