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Medicine Packaging And Augmented Reality: A Missed Opportunity For Pharma Companies

Medicine Packaging And Augmented Reality: A Missed Opportunity For Pharma Companies

Augmented reality (AR) can change medication packaging could be the next to change. So why pharma companies are missing out?

Clear instructions on the use increase medication adherence, that is why we find detailed information leaflets in all drog packagings. Pharma companies are obliged to provide detailed product information with identifying the medication and instruct on use.

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