A Step By Step Guide To Creating A Customer Journey Map

The customer journey is the process in which a consumer becomes a customer. It’s not nearly as direct as you might think, especially in a day and age where the majority of consumers will do extensive research online on a variety of different platforms to determine what their problem is, what the best solution to their problem is, and what brand to choose. Because of how complex and unique the customer journey can be, you will want to create a customer journey map, or visual representation of that process, to help guide your marketing efforts. This visual representation is typically a diagram that shows the steps your customers go through when engaging with your brand through various touch-points both online and offline.