Is the Digital Health Bubble Bursting?

We sat down with Indu Subaiya, MD, MBA, co-founder and president of Catalyst @ Health 2.0 and senior advisor to HIMSS, to get her insights into new technologies and initiatives driving sustainable change in today’s healthcare landscape. Here’s what she had to say.

What’s Next in Health Tech? We’re seeing this ‘war of the clouds,’ which is the idea that as health data moves into these cloud-based systems, there’s a real question of how that health data is being stored and accessed, and who controls the access and flow of that data. Cloud-based platforms and app stores attached to EMRs are becoming more common than ever. There needs to be a deeper dive into how the war of the clouds could play out when it comes to healthcare data, and how health systems and health tech organizations think about their partnerships and the resources for managing healthcare data.

We’re looking very closely at digital therapeutics and using a combination of technology platform-based coaching. There is a lot of discussion around virtual communications between patients and providers and how this can potentially demonstrate better impact on health outcomes—versus traditional in-person visits and traditional pharmaceutical profiles. It’s a field that’s growing very quickly and so we’re really excited about new approaches to health with tailored, outcome-based platforms.