Partnerships like Health First and Privia Health help balance physician autonomy, customer satisfac…

Health system executives from across the country routinely face challenges surrounding advancing quality, controlling cost, improving outcomes and, of course, increasing top-line growth. Historically, the answer has been to attempt to solve these challenges through mergers, acquisitions and employed-provider contracts.

But in the age of consumer-focused healthcare, a new solution is required.

Healthcare is rapidly changing, and we must evolve our customer engagement strategies. Today, healthcare is challenged with unsustainable costs and unaligned incentives that drive unaffordable healthcare for consumers and those that fund healthcare. The industry tends to focus on solutions to improve internal processes at the expense of delighting its customers and aligning with the providers that can create positive change.