Medicare Advantage (MA) has steadily grown. In 2022, more than 28 million enrolled in a Medicare Advantage plan, accounting for nearly half or 48 percent of the eligible Medicare population, and $427 billion (or 55%) of total federal Medicare spending. Below the surface, though, lie difficult dynamics and increasingly tough competition. Large incumbents, along with powerful regional players, have built strong defenses. New entrants must develop a compelling value case to gain a foothold, much less seize significant share. There’s plenty to attract payers to Medicare Advantage. But playing the game at a winning level requires a defined strategy that is consistent with the organization’s core competencies, and a substantial degree of commitment. In this competitive arena, management teams must carefully assess their opportunities. This conference will explore what health plans need to know to get into the market or increase their current share, as well as how to prepare for a Medicare Advantage boom.

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Medicare

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