How Healthcare Consumerism is Driving Provider Revenue Growth

Sixty-five percent of healthcare executives are prioritizing growth strategies to increase revenue, according to the Deloitte Center for Health Solutions. And health system leaders expect consumers to play a major role in their organizations' organic growth.The survey from Deloitte underscored a shift from merger and acquisition activity as a means of growing revenue to consumer attraction and retention. However, to attract new consumers and drive organic growth, over half of health system executives (and about half of health plan leaders) said they need to improve consumer engagement, trust and the overall patient experience. "Growth programs that focus on services to reduce friction and fragmentation are going to be increased across the sector," Alicia Janisch, vice chair and US Health Care Sector leader at Deloitte, explained in an interview.