What Makes Innovating in Health Tech so Tricky?

Most consumer-facing products can find relatively simple ways to recruit users, customers, and stakeholders. In healthcare, however, engaging high-level hospital executives, practicing physicians, nurses, and ancillary hospital staff is nearly impossible. Navigating the multitude of stakeholders without existing deep relationships across multiple delivery systems will leave innovators lost at sea.

Even if innovators do have access, they’ll often find that people just don’t want to “go first.” Whether these people are busy, risk-averse, overwhelmed by similar requests, conditioned to say no, or lacking a compelling reason to say “yes,” they’re often not available.

Read on medcitynews.com