What to Look for in Health Tech in 2023

Preventive care, health insurance literacy and a digital health shakeout are in the crystal ball. It’s been a weird few years for the healthcare technology sector. In 2020, COVID-19 provided the push the industry needed to finally integrate telemedicine into healthcare delivery in a meaningful way. The pandemic-driven implementation of telehealth also came at a time when digital health proliferated, as more healthcare industry players realized that smartphones, watches and other devices could be used as legitimate medical tools and not just for information delivery or as self-affirming trackers for the worried well. Last year the digital health industry worked hard to put some daylight between itself and the “wellness” sector, pushing payers to begin embracing newer technological tools and attempting to raise the evidentiary standards for emerging products. It was not, however, the year CMS began paying for prescription digital therapeutics.