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Patients will likely change healthcare providers or stop seeing a doctor if they’ve had a difficult time navigating an organization’s services.A recent Accenture report found that 89% of patients named “ease of navigation” as a top reason for switching providers, which include issues such as inadequate digital self-service tools, bad experiences with administrative staff or overall hardship accessing services.While health systems learned key lessons about virtual care and improving digital access during the height of the COVID-19 pandemic, there is room for growth when it comes to operating a seamless, integrated collaboration strategy for providers and patients.The need for stronger collaboration has never been more critical, especially as organizations try to meet increasing patient needs and retain valuable talent.
Over the past five years, critical gaps in communication and collaboration have become increasingly apparent in healthcare. With the focus on virtual care during the pandemic, there seemed to be a bit of inertia among many healthcare organizations when it came to improving clinical communication.But now, health systems are returning to these projects amid staffing concerns. The intense pressures of the ongoing labor shortage have exacerbated clinician burnout, highlighting the urgent need for efficient, user-friendly communication platforms. As a result, clinical communication platforms have become more deeply integrated and embedded in clinical workflows.
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The digital divide in healthcare -- the gap between populations who have access to digital health tools and the digital health literacy to use them and those who do not -- is a trenchant barrier to …
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