How Are CIOs Planning Their Technology Purchases?

A new survey from the Merritt Group finds that CIOs value input from key industry and thought leaders, as well as the media, when purchasing technology. And industry events are popular again as well. Healthcare CIOs considering their next big technology purchase are looking to media and key industry and thought leaders for input on what to buy. And they're not all that interested in Twitter, Facebook, or the latest whitepapers. That's the takeaway from a survey of 20 CIOs conducted by the Merritt Group, a marketing and PR firm. It speaks to the challenges faced by health system leaders as they sift through the ever-growing vendor landscape to find the right tool or platform. According to the survey, 90% of CIOs say the endorsements of key opinion leaders and industry influencers add weight to their purchasing strategy, and 70% use the media to influence their decisions.

Medigy Insights

A survey of healthcare CIOs found that 90% rely on key industry and thought leaders, 70% use the media, and 75% consider industry events when purchasing technology. These sources are more influential in purchasing decisions than pressure from health systems, competition, buzz around new diseases, or consumer and patient pressure. CIOs also reported that they are interested in attending live events again, with 75% saying they get product and vendor information from events.