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Health Systems Look For New Strategies to Support Their Providers
With stress and burnout rampant within the healthcare industry, health systems are looking for new ways to use surveys and social media to boost morale and highlight positive news. In today's social media-saturated landscape, healthcare organizations need to stay on top of their brand to ensure a positive public image and address any negative publicity quickly. But health systems can also use that platform to improve patient engagement and, more importantly, tackle clinician stress and burnout. Several health systems from across the country have joined a Clinician Retention Workgroup launched by Feedtrail, a North Carolina-based company focused on experience management technology. The goal of the workgroup is to study how patient experience data, coming from surveys and social media channels, can be used to combat burnout and disengagement, and boost clinician engagement and morale.
Medigy Insights
Healthcare organizations can improve clinician engagement and morale, and reduce burnout and stress, by utilizing social media and patient experience data. The Clinician Retention Workgroup, launched by Feedtrail, aims to study how this data can be used to boost engagement and address negative comments. Health systems can monitor their public image, address critical comments, and identify areas for improvement through this technology. Best-in-class organizations are connecting clinicians to their purpose and sharing patient gratitude to battle burnout. Efforts like the workgroup provide healthcare organizations with the opportunity to share innovative ideas and programs to pass along positive feedback, improve engagement, and retain clinicians. Positive patient comments can provide a morale boost for staff and a better understanding of how to support them. Healthcare organizations should embrace this new technology and its benefits for both patients and clinicians.
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