Assessing the Biggest Disruptors in Healthcare

A new American Hospital Association report takes a closer look at the biggest challengers to healthcare's status quo, and challenges traditional providers to be innovative to survive in a competitive primary care market. The primary care landscape, which accounts for some $260 billion in annual healthcare spending, is ripe for transformation. The growth of direct-to-consumer telehealth and the retail healthcare industry are putting traditional providers on notice: Embrace innovation or fade away as consumers take their healthcare elsewhere. To understand how to offer primary care in this chaotic landscape, healthcare leaders might do best to look at how disruptors are entering the space. That's the gist of a report from the American Hospital Association, which cites a Bain & Company analysis that indicates 30% of that primary care market could be owned by those non-traditional providers within seven years.