How to Improve Customer Experience in Healthcare with AI

The following is a guest article by Dmitrii Evstiukhin, Director of Managed Services at ProvectusIn today’s world, personalized and efficient digital interactions are expected, especially in the healthcare industry. To meet those demands, organizations should prioritize the creation of convenient digital-first environments that satisfy all parties involved in providing health care services. However, establishing a highly effective customer experience (CX) ecosystem that addresses all needs along the healthcare lifecycle is a significant challenge. In healthcare, an industry known for complex customer journeys, increasing volumes of communication, attrition of front desk and contact center employees, rising customer expectations, and delayed or inefficient adoption of digital solutions have left CX departments scrambling to catch up. And the stakes are high. When done well, great customer experience improves customer satisfaction. This leads to brand loyalty and advocacy, prevents employee dissatisfaction and talent attrition, and increases productivity and business revenue in the long run.