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What do 'Digital Transformation' and 'Digital Health' Really Mean?
Digital transformation is one of the most talked-about topics in healthcare today. Most hospitals and health systems are in some stage of a fundamental process of reimagining their processes with technology as a core enabler.But what does a buzzword like digital transformation really mean in the provider context? Are all organizations working toward the same goals?Rob Bowman is operating partner, technology strategy services, healthcare, at CXOpartners, a consulting firm with no ties to vendors or products that specializes in implementation services. He has done quite a bit of work helping hospitals and health systems with digital transformation. He knows how to get there.They interviewed Bowman to talk about what the process of digital transformation commonly means in the context of hospitals and health systems, and where he believes this common definition needs tweaking or bigger changes.
Medigy Insights
Digital transformation is a frequent buzzword that does not have a commonly held view or definition across industries, healthcare included. Because digital applications were born out of marketing and social media, many providers correlate the term to an organization's capabilities to reach an audience for these purposes, but it's much more.Another common misperception is that it's just AI, and the journey to reach AI maturity across the enterprise. These are narrow and incomplete views of the meaning of digital transformation in the broader context for hospitals and health systems.
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