Meeting Evolving Patient Expectations In The Digital Space

Large consumer brands such as Apple, Netflix and Amazon have placed a significant emphasis on the user experience, setting the bar high for healthcare digital experiences. These brands have changed the game by offering personalized recommendations, easy-to-use interfaces and immediate access to services. Exposure to seamless digital experiences across these and other consumer brands has set a standard for what patients expect from healthcare brands as well.A typical healthcare consumer expects to navigate a digital interface seamlessly on all devices, have a guided experience and encounter user-centric language that conveys the product’s value in terms of their—rather than the company’s—needs.Patients want to be able to schedule appointments, access medical information and receive healthcare services quickly and efficiently. Patients interacting with a healthcare website or app expect to quickly understand its value and whether the offer applies to them.