Evolving Consumer Expectations Are Driving Healthcare Innovation For The Better

The rise of health tech has spurred a new generation of leaders looking to tackle the legacy industry and bring better relationships and, ultimately, better patient outcomes to the forefront. Healthcare is seeing unprecedented innovation being spurred by post-Covid-19 momentum. This is long overdue, as we’ve witnessed the consequences of a broken system for years: untenable costs, poor patient outcomes, and a focus on reactive rather than preventative care in traditional healthcare systems. Patients are increasingly becoming active participants in their own healthcare decisions and experiences. In turn, this is driving forward a new industry of upstarts creating modern, comprehensive healthcare solutions defined by tech-first, longitudinal relationships with patients. Our current healthcare system was built around data silos that prevent collaboration, with trillions of dollars poured into disease treatment instead of prevention each year. Luckily, the rise of health tech has spurred a new generation of leaders looking to tackle the legacy industry and bring better relationships and, ultimately, better patient outcomes to the forefront.