Wearable Neurotechnology: The Next-Generation of Sleep Optimization

Wearable Neurotechnology: The Next-Generation of Sleep Optimization

Neurotechnology start-up Elemind is tackling sleep as its first category in a wider push to advance health and well-being innovation around what it calls “electronic medicine.”Founded in 2019, US-based Elemind has developed a smart headband that is able to read and respond to an individual's electroencephalogram (EEG) brainwaves in real time and deliver precise acoustic stimulation to influence a person's brain state. The start-up says it is “building the future of electric medicine,”—developing wearable neuromodulation technology designed to mimic the benefits of pharmaceuticals by influencing brain waves to change behavior and establish certain brain states. The device is being studied as a tool to suppress the nervous system condition essential tremor, enhance memory consolidation, increase pain thresholds during sedation, and improve sleep.

Medigy Insights

According to Statistica, the sleep economy—which includes everything from mattresses to wearable devices to supplements—was estimated to be worth $585 billion in 2024. And Mintel's US Sleep Health Market Report 2024 suggests consumers today are more attuned than ever to the relationship between sleep and overall well-being. According to the report, nearly three-quarters of US consumers believe sleep to be important to their overall health, with increased energy, improved physical and mental health, and better mood the strongest motivators behind seeking better sleep. 


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