Don't Lose Your Patients: Why Incomplete Data is Damaging Patient Experiences and Compromising Brand Loyalty

• Patients are now empowered consumers that shop for their care and demonstrate loyalty to brands. As a result, health systems are shifting how they operate by expanding digital entry points and medical record access for patients, participating in more M&A activity, and increasing focus on ensuring safety and privacy. 
• Accurate, complete, and consumer-centered data is the linchpin for surviving and thriving in this consumer-driven landscape. 
• Inadequate demographic data integrity compromises privacy, safety, and the success of strategic patient experience initiatives that depend on aggregated data and span your population, like “digital front door” and inorganic growth. 
• There is a new approach to patient matching that works in tandem with all of your other applications to improve data integrity and enable an accurate 360-degree understanding of patients and patients as consumers. 
• This approach uniquely relies on “Referential Matching,” and is a SaaS solution. This next generation approach has rapidly gained momentum and is already trusted by some of the largest and most prestigious health systems, payers, and health information exchanges in the country to improve data integrity and power their consumer-centered initiatives.