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What Misconceptions Does the Healthcare Industry Still Have About Home-Based Care?
The at-home care sector holds significant market potential, with leaders of home healthcare startups challenging misconceptions about its scope. Contrary to beliefs, at-home care isn't solely for seniors and is highly scalable. Factors like a growing elderly population, virtual care adoption during the pandemic, and cost reductions for payers drive the shift from hospital to home care. Investors have taken notice, with substantial venture investments in at-home care, alongside value-based care and healthcare workforce technology. The home healthcare market was valued at $281.8 billion in 2020, projected to reach $666.9 billion by 2030. The White House also plans to allocate $150 billion for Medicaid home care services over the next decade.
Medigy Insights
The at-home care sector exhibits significant market potential, with leaders of home healthcare startups dispelling misconceptions regarding its scope. Contrary to prevailing beliefs, at-home care transcends senior-centricity and demonstrates high scalability. Factors such as a burgeoning elderly population, pandemic-driven virtual care adoption, and payer cost reductions precipitate the paradigm shift towards home care. Investors' keen interest is evident through substantial venture investments in at-home care, alongside value-based care and healthcare workforce technology. The home healthcare market's valuation was $281.8 billion in 2020, anticipated to soar to $666.9 billion by 2030. Additionally, the White House has proposed a $150 billion budget allocation to enhance and expand Medicaid home care services in the next decade.
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