Want to Create Digital Experiences that Resonate? Use Tech to Eliminate Uncertainty

By focusing on ways to eliminate uncertainty in the patient journey, health systems can more effectively develop digital solutions that enhance convenience, take the guesswork out of the patient experience, and give patients the tools they need to access care and maintain their health. Two out of three consumers say they feel squeezed financially, yet 80% still plan to maintain or increase spending on their health and fitness in the year ahead, an Accenture survey found. However, while healthcare is considered an essential expense, health systems still need to guarantee a seamless, convenient experience including digitally to capture those dollars in a competitive market. Key to this effort: eliminating uncertainty from the consumer experience. Uncertainty in the patient journey can come from many directions, from questions about the costs of care to frustrations about wait times to confusion around Covid-19 protocols and treatment regimens.