How Home Care Providers Are Widening the Talent Pool With ‘Non-Traditional’ Caregivers

Throughout home care’s ongoing staffing shortage, agencies have deployed a number of tactics to recruit caregivers. Some have even begun looking outside of the home care talent pool altogether. And with good reason. Roughly 599,800 openings for home health and personal care aides are projected on average each year, over the next decade, according to data from the Bureau of Labor Statistics.

In order to fill these roles, providers will need to widen the talent pool. CareAcademy is a Boston-based training platform for home care professionals. The company currently serves roughly 1,000 home care clients and locations. Broadly, home care providers have begun searching for potential caregivers within other service-oriented labor pools, including the retail, hospitality and restaurant sectors.

When CareAcademy launched its “Future of Work is Home Care” program in 2020, the company saw, firsthand, that there were a number of workers looking to enter the home care market.